extraface

Earthling 2005-2007
EarthLink's official blog, about the company and the world its products and services live in. I strove to better connect the inside of the company with the outside. I helped make EarthLink an active participant in online conversations about the company, whether they were supportive or critical. I praised good work in the industry when I saw it. And I tried to bring the things I enjoy in the culture of the Web to a wider audience.

work samples:

• A Great CD Is Not A Failed Radio Station
• Framing Reader
• Ocean In One Hand, iPhone In The Other
• Frenchulettas, The Magazine Canyon, and Wi-Fi

NewBalance.com 2009-2011
While working for powerhouse indie digital agency Almighty, I served as content and engagement director for New Balance. That role included leading content strategy and execution as they transitioned from a catalog-driven to a user-driven site. In practice, this meant creating and implementing a new model for what would appear on the site and everything that goes in to it, serving as internal journalist to ferret out stories that would be of interest to their core audiences, and helping them to engage with some entirely new constituencies like high school athletes and barefoot runners. Some of the most satisfying work of my career happened here, in part because in so many instances, New Balance was clear and deliberate about aligning projects with well-defined niche audiences instead of trying to make something for everyone.

work samples:

• The highly successful launch of the NB Minimus shoe line
• New Balance Nationals On-Site Engagement and Digital Activation
• Elite Athlete Stories

Earthling 2005-2007
EarthLink's official blog, about the company and the world its products and services live in. I strove to better connect the inside of the company with the outside. I helped make EarthLink an active participant in online conversations about the company, whether they were supportive or critical. I praised good work in the industry when I saw it. And I tried to bring the things I enjoy in the culture of the Web to a wider audience.

work samples:

• A Great CD Is Not A Failed Radio Station
• Framing Reader
• Ocean In One Hand, iPhone In The Other
• Frenchulettas, The Magazine Canyon, and Wi-Fi

Stuffo 2004-2005
"Time Well Wasted." Stuffo was a sub-brand of HowStuffWorks.com. It applied the approach and worldview of HSW to questions about popular culture, like the the origins of the Transformers toy line/tv show, and why Dr. Pepper is sold alongside both Coke and Pepsi. It had a passionate following, and set a few traffic records for the site when its articles appeared on the HSW home page. But alas, it was killed before its time. It's since been purged from the internet, so I'm pointing to a canned version above.

work samples:

• Finding The A-Team
• Wonder Woman's Dirty Secrets
• How Shotguns Work
• Stuffo vs. The Jaguar Shark

Tiny Envelope 2002-2004
Your 24-hour source for 2" x 2" envelopes, handmade from various and sundry found materials including used bingo cards, Thai/English dictionary pages, Joss paper, and vintage green stamps. It was featured on DailyCandy.com, in Wedding Bells Magazine, on a segment on Q13 Fox News Seattle, and in the Financial Times How To Spend It section. It's currently sleeping.

Giantheads 2000-2003
We were a Web entertainment studio, monthly email list of free odd things, and Interactive development agency. One of the most exciting phases of the business involved working with several networks on a tv pilot concept based on one of our shorts, Tiny DJ. We were finalists at SXSW 2001 and FlashForward 2001. The "errata" section of the site still houses our archived monthly flash shorts, movie reviews, and stunts.

work samples:

• Tiny DJ (flash short)
• Free Oxen (flash short)
• D Shuttle (flash interactive)
• Spanish version (of the entire site)

TheTruth.com 1999-2000
Circle.com and Arnold Communications built the inaugural hipster anti-smoking site for the American Legacy Foundation. We did some fancy things with Flash 5 and early MX, and took our lawyers to the limit as far as how bad we could bash Big Tobacco. The site won a silver at One Show Interactive. Try to look past the primitive, web 1.0 technologies and remember how different the development world was back then. And looka that, the JavaScript date getter at the top of the home page still works.